To create an effective marketing performance channel for betting and gambling, you need to adjust the tracking that Facebook uses in its algorithm. Facebook doesn’t have the time to finish the learning phase and optimize your campaigns for better performance. Doing paid social manually (making each creative and running ads hourly), means you can’t present relevant ads at the best time. The pressure mounts because betting offers change frequently several times a day. Comply with the local laws of the country where the campaign is being run.The new guidelines also enable gambling companies, from both the online and brick and mortar worlds, to place ads on Facebook and Instagram providing they: Now, gambling ads on Facebook are allowed in countries where online gambling is legal. Thankfully, Facebook’s stance on advertising online gambling services is more flexible nowadays. When it comes to legal issues, it must be said that Facebook wouldn’t approve online gambling ads until recently. The dynamic nature of the betting industry forces you to change your campaigns several times per day, which results in generic and outdated ads.Complying with all licenses and laws of Facebook or the countries you advertise in.There are two main challenges of Facebook gambling ads:
